SEO report of nicollinsurance.com

Nicoll Insurance & Financial Services – Services in the ...

www.nicollinsurance.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.nicollinsurance.com/

Character length : 24

Title
Nicoll Insurance & Financial Services – Services in the Spirit of Aloha
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Nicoll Insurance & Financial Services
description: Services in the Spirit of Aloha
url: http://www.nicollinsurance.com/
site_name: Nicoll Insurance & Financial Services
image: http://www.nicollinsurance.com/wp-content/uploads/2015/12/Jim-Nicoll_031_WEB-214x300.jpg
locale: en_US

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://nicollinsurance.com/robots.txt
User-agentDisallowed for the search engines
*
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Nicoll Insurance & Financial Services – Services in the Spirit of Aloha

Character length : 81

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
110000
Heading structure in the source code
  • <H1> Welcome to Nicoll Insurance & Financial Services
  • <H2> In the Spirit of Aloha
Word cloud
  • services6
  • financial5
  • insurance5
  • aloha5
  • business4
  • spirit4
  • nicoll3
  • jim3
  • professional2
  • opportunity2
  • ventura2
  • county2
  • welcome2
Keyword matrix
wordtitledescriptionsheading
services
financial
insurance
aloha
business
spirit
Two Word cloud
  • financial services4
  • insurance financial2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.50
Flesch Reading Ease
71.90
Coleman Liau Index
10.00
Automated Readability Index (ARI)
1.70
Dale–Chall Readability
8.00
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
6571
Number of words
1496
Number of sentences
302
Average words per sentences
5
Number of syllables
2298
Syllables in words
2270
Average syllables in words
1.54
Number of words in first three syllables
206
Percentage of word / syllables
13.77
Words not in Dale-Chall easy-word list
731
Words not in Spache easy-word list
195

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.72 seconds have passed until the page started to load.
Loading time
2,645 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
25
Number of source domains
7
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.nicollinsurance.com/.. /jquery.js?ver=1.12.4
  • http://www.nicollinsurance.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=201810
  • http://s.gravatar.com/js/gprofiles.js?ver=2018Maraa
  • http://www.nicollinsurance.com/.. /wpgroho.js?ver=4.9.4
  • http://www.nicollinsurance.com/.. /skip-link-focus-fix.js?ver=20141010
  • http://www.nicollinsurance.com/.. /functions.js?ver=20150330
  • http://www.nicollinsurance.com/.. /wp-embed.min.js?ver=4.9.4
List of render blocking css files
  • http://www.nicollinsurance.com/.. /twentyfifteen.css?ver=5.8
  • https://fonts.googleapis.com/css?family=Noto+Sans%3A400italic%2C700it...
  • http://www.nicollinsurance.com/.. /genericons.css?ver=3.1
  • http://www.nicollinsurance.com/.. /style.css?ver=4.9.4
  • http://www.nicollinsurance.com/.. /jetpack.css?ver=5.8
  • http://s.gravatar.com/css/hovercard.css?ver=2018Maraa
  • http://s.gravatar.com/css/services.css?ver=2018Maraa

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.nicollinsurance.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.nicollinsurance.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.nicollinsurance.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.5
  • http://www.nicollinsurance.com/wp-content/themes/twentyfifteen/js/skip-link-focus-fix.js?ver=20141010
  • http://www.nicollinsurance.com/wp-content/themes/twentyfifteen/js/functions.js?ver=20150330
  • http://www.nicollinsurance.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
167.02KB
Javascript minifying
You can save 706B (31% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.nicollinsurance.com/wp-content/plugins/jetpack/modules/theme-tools/compat/twentyfifteen.css?ver=4.9
  • http://www.nicollinsurance.com/wp-content/plugins/jetpack/_inc/genericons/genericons/genericons.css?ver=3.1
  • http://www.nicollinsurance.com/wp-content/themes/twentyfifteen/style.css?ver=4.7.5
  • http://www.nicollinsurance.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9
File size of all css files combined
238.52KB
CSS minifying
You can save 3.4KB (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
23.14KB
Gzip compression
Error! By using Gzip you can save 16.5KB (72% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
9
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.nicollinsurance.com/.. /Hawaii-State-Motto-flag-300x225.jpgExpiry time is not specified
http://www.nicollinsurance.com/.. /Jim-Nicoll_031_WEB.jpgExpiry time is not specified
http://www.nicollinsurance.com/.. /nicoll_logo.pngExpiry time is not specified

 Speed test – Images

File size of all images combined
628.35KB
Image optimisation
You can save 358.3KB (74% compression) by optimising the images below:

 Links

We found a total of 11 different links.
Internal links: 9
External links: 2

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
37.60.244.119
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Welcome to Nicoll Insurance & Financial Services, ( 132.828125px from top )
  • H2 : In the Spirit of Aloha, ( 801.8125px from top )

 Typos

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